About Us
Being SOMEONE who has struggled with suicide, every piece i design is rooted in the belief that clothing can carry meaning and connection. As a brand My work is guided by empathy, authenticity, and a COMMITMENT to reminding people they are seen and valued.
Driven by passion
the passion of choose you. lives at the intersection of fashion and awareness. the belife that clothing can be more than style; it can be a quiet reminder to keep going. inspired and rooted in mental health and suicide awareness, my designs affirm self-worth, resilience, and indivuality today, tomorrow, and forever. each piece is created to be worn with intention and meaning.